1. Startup Phase - Positioning (2009 – 2013)

- 2009 - Established amidst challenges: Tien Du Lighting Joint Stock Company was officially established at the end of 2009, right at the time of the global economic crisis. In the context of the general difficulties facing the advertising industry, Tien Du's leadership quickly recognized the importance of investing in technology to create a distinct competitive advantage.

- Pioneering Strategy: This was the period when the company strongly focused on importing and applying modern machinery and technology to the production of signs, billboards, and raised lettering. This "leapfrog" strategy helped Tien Du quickly build a reputation for quality and timeliness.

- Expanding Core Services: Tien Du provided raised lettering production and fabrication services to advertising companies, building a solid foundation in the field of advertising sign production and construction.

2. Breakthrough & Expansion Phase (2014 – 2019)

- Exceptional growth: Having established a solid reputation for product and service quality, Tien Du entered a period of strong growth, scaling up its manufacturing facilities and technical workforce.

- Establishment of the Southern Branch: To meet market demand and serve customers consistently nationwide, the company established its Southern Branch — marking a significant geographic expansion and enhanced supply capacity.

- Execution of large-scale brand identity projects: This was the period when the company began emerging as a trusted partner for major brands, collaborating on the production and installation of brand identity systems for banking chains (VietinBank, OCB, TPBank, etc.) and retail chains (Starbucks Coffee, Redsun, etc.).

3. Market Leadership & Positioning Phase (2020 – Present)

- Overcoming new challenges: Despite facing headwinds from the pandemic and global economic fluctuations, Tien Du maintained its growth momentum while refining its quality management processes and after-sales services.

- Continued system and team development: The company focused on strengthening its quality management processes and elevating the expertise of its technical teams. It also continued to invest in employee well-being through regular cultural and recreational activities, fostering a professional and cohesive work environment.

- Legacy defined by large-scale projects: Tien Du has demonstrated outstanding execution capabilities through a series of large-scale and complex projects across the country. Notable projects include:

+ Finance & Banking: TechcomBank, VietinBank, MSB, OCB, TPBank, VPBank, NCB, SCB, Bao Viet Insurance, ...

+ Commerce & Retail: VinFast, VinCom, Lotte Mall, TASCO, Starbucks Coffee, DOJI, Cocolux, ...

+ Services & Specialty Projects: Keangnam Hanoi Landmark Tower, Noi Bai International Airport, Phuong Dong General Hospital, Bach Mai Hospital, Petrolimex, FPT, National Cinema Center, ...

+ Real Estate & Hospitality: Sojo Hotel, Mövenpick Hotels & Resorts, The Manor Central Park, An Lac Green Symphony, Maria Phu Quoc, Vinpearl Can Tho, ...

- Core Values: Superior quality and durability are the foundation of every project we undertake. We consistently pursue creativity and innovation in design, leveraging cutting-edge technology. Integrity, transparency, and professionalism are placed above all else to safeguard the interests of our customers.

- Vision: Tien Du Light aspires to become the leading brand in the advertising industry in Vietnam, providing comprehensive signage, raised lettering, and brand identity solutions. We are always ready to accompany every customer, creating a strong and distinctive impression for each project.

- Mission: The mission of Tien Du Light is to help businesses elevate their brand through professional advertising, delivering creative, durable, and high-impact marketing products. At the same time, Tien Du Light continuously refines its technology and services to bring the best possible experience to our customers.

Tien Du Light is proud to be a leading provider of professional advertising construction and solutions. We specialize in:

- Production and installation of raised-letter signage: Designing various types of raised-letter signs using high-quality acrylic, aluminum, and stainless steel, delivering an elegant and long-lasting aesthetic.

- LED screens & Digital Signage installation: Supplying and installing indoor and outdoor LED screens, wall-mounted advertising displays, and digital signage, helping businesses convey their messages in a dynamic and modern way.

- Brand identity design and construction: Building comprehensive brand identity systems — from signage and logos to advertising materials — ensuring a professional and standout presence for every brand.

- Advertising light boxes & illuminated advertising solutions: Manufacturing acrylic light boxes, raised-face light boxes, and 3M fabric light boxes to meet all requirements in terms of visuals, color accuracy, and durability.

- Specialized printing for the advertising industry: Using genuine 3M materials alongside advanced 10-color UV printing technology to ensure sharp imagery and true-to-life colors.

- Supply of advertising materials and tools: A full range of materials and equipment supporting the installation of advertising signs and LED screens.